Brought to you by the right फील. This movement is a homage to the Indian vernacular art and film subculture. It focusses on amplifying feelings and motivation that are fed by nostalgia and memories. The projects produced are often an extended understanding and deeper analysis of media of the past and present. Films, ideologies, poetry and current affairs, which are re-imagined into a modern context, build up a campaign. Each campaign offers a range of limited merchandise that carries the core idea.
Purchasing merchandise and volunteering for public projects supports the movement further in reaching out to more people.
- Saksham Verma